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A new study found that for four in ten local sellers, Shopee is their only business channel in this economy.

More than eight in ten participating sellers attribute the long-term success of their store not to discounts offered, but to locally tailored shopping experiences.

“It’s important for business owners to understand that Malaysian shoppers do have motivations beyond price for shopping online. They can create more loyalty and engagement simply by matching their offerings and content with buyer values,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

One of the clearest findings of this study is that despite the reopening of the economy, nine in ten Malaysian shoppers still prefer online shopping.

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